Senior Individual Giving Officer

Are you passionate about turning supporter generosity into sustained income that helps people with a learning disability live their lives to the full? Do you have experience running multi-channel fundraising campaigns and using data to improve performance? If so, we have a role for you to impact our growing Individual Giving programme.

We are looking for a Senior Individual Giving Officer to join our Public Fundraising team at Mencap. You will lead the planning and delivery of acquisition and retention campaigns across cash, lottery, regular giving, value exchange, raffle and payroll giving channels, working across face to face, direct mail, email, digital and telephone. You will work closely with colleagues in Legacy, Wills and Trusts, Community Fundraising and Challenge Events to deliver joined up supporter journeys that increase lifetime value and broaden our audience reach. Reporting to the Senior Individual Giving Manager, you will play a key part in delivering our Mencap 2030 strategy.

What you will do

• Lead the end-to-end planning and execution of direct marketing campaigns, including campaign schedules, briefs, copywriting, data checks, print and postage processing, finance processing and stakeholder management.
• Manage campaign budgets, monitor KPIs and report on performance, delivering activity on time and to a high standard.
• Build and manage complex data selections and automated email journeys, supporting the roll out of our new CRM and using insight to improve targeting and results.
• Keep the supporter at the heart of the journey by creating authentic, compelling stories and personalised donor journeys that drive repeat giving, upsell and cross sell.
• Work collaboratively with internal teams and external suppliers to ensure campaigns are aligned and executed effectively.
• Analyse campaign performance, adopt a test and learn approach and make data driven recommendations for improvement.
• Ensure all fundraising activity complies with GDPR, the Fundraising Regulator Code of Practice and Gambling Commission regulations. Support invoice processing, monthly management accounting, quarterly reforecasting and annual budget setting processes.
• Champion equality, diversity and inclusion in campaigns and across the organisation.

What you will bring

• Proven experience of planning and delivering multi-channel individual giving campaigns.
• Strong data and CRM skills, with experience of building selections and automated journeys.
• Excellent project management and stakeholder management skills, with attention to detail and the ability to manage competing deadlines.
• Strong copywriting and supporter communications skills, with a focus on storytelling and supporter care.
• Experience of monitoring and analysing campaign performance and using insight to improve results.
• Knowledge of fundraising compliance and best practice. A collaborative approach and commitment to equality, diversity and inclusion.

Why join us - You will be part of a friendly, inclusive, values-driven fundraising team working to improve the lives of people with a learning disability in the UK. We offer flexible working, generous holiday, a supportive learning culture and opportunities to develop your fundraising career. You will play a key role as we expand and improve our Individual Giving Program. 

Here at Mencap, we offer an impressive range of benefits designed to support and reward our employees to ensure that our teams feel valued and appreciated.

Our benefits package offers 32 days of paid holiday (including bank holidays, pro rata), along with a range of perks such as discounts at leading high-street retailers, access to health cash plans, interest-free loans, and many more exciting offerings.

For more details on what we have to offer, please see the attached document outlining all the fantastic benefits available to you as a member of our team!

Our vision is for the UK to be the best place in the world for people with a learning disability to live happy and healthy lives.

We're here to support people with a learning disability, their families and their carers. We fight for a kinder, fairer and more inclusive society for people with a learning disability to live in.

At Mencap, everyone works with people with a learning disability either providing support or advice, or alongside one another as colleagues.

Belonging at Mencap is for everyone, every day, everywhere.

· Everyone is expected to treat people well and make Mencap an inclusive organisation.

· Every day we grow and learn. It’s okay to make mistakes but we learn from them and make changes

· Everywhere people will feel respected, valued, and safe to be themselves.

We have Belonging network groups that meet online and are open to all colleagues. The groups include people who identify as Black and Asian, LGBTQIA+, disabled or with a long- term health condition, women, parents and carers, and their allies.

We want to encourage everyone to apply to work at Mencap and we offer a variety of different contract types and working patterns. We’re not looking for specific experience. It is your personality and values that will make you a great colleague. We will train and develop you to succeed in the role you’re applying for.